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About Us

Happy, well yes i am. Boquets to you ShoppingGirl
Gyenis A SureSave fish cutter
Saved a ShipLoad . . . Campbell hates coming out with me clothes shopping. But he is more than happy to help me decide from my ipad. WE save d a shipload on top fashion gear this way. My friends and family look at me and think I spend a king's ransom on my clothes. But Campbell just winks at me.
Campbell & D’arcy Lawless Retired Pensioners
Pretty Clothes . . . This professional class e-retailer presents its offerings of really pretty clothes just like an interactive magazine.
Ms J. Gwyer Hilton Hotel concierge
Drink it up . . . If Shopping Girl Online was fruit I would shove it all into a blender and just drink it up. Thx ladies.
Norma Hartner (nee Jenkens) Mother of 3
No Problemo, surfers. regrds Marsala
Marsala F PT Language interpreter

As a group of creative,  style-savvy, and forward-thinking go-getters we have a dream of inventing a better shopping experience for you, the market-weary shopper. Correct, our group is hell-bent of thrusting you into a shopping experience as yet undreamed of.

We have be described as the fastest emerging online retailer of women’s street, club and evening  fashion wear in Australia and New Zealand, and we are here to red-define retail’s future.

Re-Defining Retail for Now and into the Future

Since launching in 2011, THE ICONIC has focused on channelling the latest technology to provide unrivalled access to more than 700 local and international brands and a huge 45,000 fashion and sports products for men and women.

Attracting more than ten million visits per month, THE ICONIC sets the bar in Australian retail by offering an unparalleled selection of brands paired with unmatched service. We launch 200+ new products daily to keep you on top of the latest styles right through the season, and we work hard to deliver them to you with the best delivery options around, such as 3-hour delivery in Sydney, same day delivery to Melbourne, Brisbane and Adelaide and free overnight around the country, plus risk-free 100-day free returns.

THE ICONIC is also known for the world class technology we build to deliver Australia & New Zealand’s best online shopping experience.

worriorsOur in-house Technology team in Sydney is over 50 people strong and comprised of some of the best talent from around the world. We are continually investing in technology, talent and innovation to push the boundaries of e-commerce. When you shop on THE ICONIC, whether it be our award-winning mobile app — Australia’s most downloaded fashion app — or our fast and beautiful website, you are navigating cutting-edge tech built by us with love for you.

In under five years we have grown from a handful of employees, brainstorming the future of an unnamed online fashion retailer around picnic tables in Surry Hills, to a team of 400 talented, passionate and bold employees across the CBD office and the company’s Fulfilment Centre, both based in Sydney.

At THE ICONIC we are not afraid to supersede the status quo and innovate. Ask our team (follow us on LinkedIn!) – we believe that the best cultures are fun, infectious, electric, ambitious and tenacious. And the outcome of all that – a daily mission to make shopping a dream for you.

Fortunately we are not alone – THE ICONIC has become part of the Global Fashion Group, the world’s leader in online fashion for emerging markets.

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